01
Companies planning a new line, branch or factory
Before committing capital, you need a realistic estimate of demand, cost and return.
Feasibility studies
A feasibility study that answers one question: is your project worth the investment?
We prepare a feasibility study for your project or expansion in Saudi Arabia: we read the market, test the operating requirements, run the numbers and map the risks, then end with a plain recommendation: go ahead, adjust, or stop.
Feasibility studies
A feasibility study built for the decision, not the file
Many feasibility studies are written to be attached to an application, not read before a decision. At SELA we prepare a project feasibility study as a decision tool: its assumptions come from market data and your actual operations, every figure has a stated source, and we test what happens to the results when the key assumptions change.
Because we're a management consulting firm that works through to delivery, our role doesn't end when the study is handed over. If you decide to go ahead, we turn its findings into a business model and an operating plan with KPIs, and support delivery within the strategy and business models track.
02
Founders who need a study for financing
A feasibility study for a bank or financing body, in the structure and detail it asks for.
03
Investors entering the Saudi market
An understanding of the market, competitors and operating requirements before deciding to enter.
04
Companies reassessing an existing project
When results fall short of the plan and you need an independent reading: continue, adjust or stop?
From problem to deliverable
What changes when we work together
When you need a feasibility study
- A promising project idea with no numbers behind it
- Optimistic sales estimates nobody can trace to a source
- A financing body that requires a study with the application
- Partners or investors who want a decision based on analysis
- An expansion that needs significant capital and is hard to reverse
- A ready-made study that doesn't reflect your project or market
What the study covers
- Market study: demand, target customers, competitors and pricing
- Technical study: operating requirements, location, equipment and team
- Financial study: costs, projected revenue, cash flows and return indicators
- Risk analysis and sensitivity testing of the key assumptions
- A clear recommendation with its conditions: go ahead, adjust or stop
- An executive summary for partners or the financing body
- fixed stages, each with an output
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- party accountable to you
- 01
How we prepare the study
Four stages, each with an output you review and approve before we move to the next.
Stage 01 Scope and assumptions
We agree the project, its boundaries and the study's purpose: an internal decision or a financing application.
Output: Written scope and a list of the data needed
- 02
Stage 02 Market study
We estimate demand and analyse competitors, pricing and target customers from sources we document.
Output: Market report and sales assumptions
- 03
Stage 03 Technical and financial study
We define the operating requirements, build the financial model and test its sensitivity to the key assumptions.
Output: Financial model and scenarios
- 04
Stage 04 Risks and recommendation
We bring the findings together in a clear recommendation, present it and answer questions from partners or the financing body.
Output: Final study and executive summary
FAQ
Answersbeforeyouask
The questions we hear most before work starts. Still have one? Write it in the form below.
A market study, a technical study, and a financial study covering costs, revenue, cash flows and return indicators, followed by a risk analysis, a clear recommendation and an executive summary. How deep each part goes depends on the project's size, its sector and the purpose of the study.
It depends on the size and sector of the project, how much market research is needed, how available the data is, and whether the study is for an internal decision or a financing body with its own requirements. That's why we set the scope and cost in writing after a first session about the project and the study's purpose.
We prepare feasibility studies for banks and financing bodies in the structure they ask for. Each body has its own requirements and templates, so we start by reviewing those of the body you're applying to and build the study around them. The financing decision itself rests with the financing body alone.
No. A ready-made study is built on another project, another market and numbers that aren't yours, and a study is only as good as its assumptions. We prepare every study from your project's own data and market, and show you where each assumption comes from.
It depends on the project's size and sector and on how available the data is and how quickly it can be gathered. We agree the duration of each stage and the date of its output at the start, and review progress with you on a steady rhythm until the final study is delivered.
The label says little about quality. What matters is who prepares the study and their experience in your sector, where the data comes from, whether they explain and test the financial model's assumptions, and whether they stay with you after the decision. Ask about these directly before signing with anyone.
Start with a session about your project
Tell us about the project and what the study is for, and we'll be in touch to arrange a first session, then propose the scope and timeline in writing.
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